UX COPY

GET EAT

GetEat is a food waste reduction platform connecting restaurants with surplus food to budget-conscious diners.

The Challenge: Most food apps race to the bottom with discounts. Customers become coupon addicts. Merchants lose margin and dignity. GetEat needed copy that broke this cycle.

The Copy Strategy

"Stay Thrifty While Eating Tasty" works because it's aspirational, not apologetic. The rhyme creates instant recall. The structure puts "thrifty" (the value) before "tasty" (the benefit), priming users to see savings as the smart choice, not a compromise.
"Sell More, Earn More!" uses parallel structure because merchant brains are wired for ROI. But I added "reduce food waste" in the subheadline because modern restaurants care about their environmental impact.
"Turn Discount Hunters Into Loyal Customers!" directly addresses the merchant objection I heard in every conversation: "What if we only attract one-time deal seekers?" By naming this fear in the headline, I can spend the subheadline proving why GetEat's model creates repeat behavior, not transactional relationships.

Client

Get Eat

Role

UX Writer

Brand Voice

Playful, confident, and benefit-focused

Platform

Website

UX COPY

GET EAT

Ayomakan is a food discovery platform connecting users to restaurants across multiple cuisines.

The Copy Strategy:

"Why Become an Ayomakan Partner?" opens the merchant section with benefit headlines underneath: "Boost Sales Up to 2x," "Your Promos, Your Rules!," "Expand Your Reach," "Integrated System." Restaurant owners are busy and need quick proof. Each headline addresses a different concern: revenue, control, market reach, operational ease. The structure lets them scan and self-qualify in seconds.

"Make Life Full of Flavor!" handles the newsletter signup in the footer. Most food platforms say "Subscribe for deals" or "Get updates," which sounds like inbox clutter. This version connects the action to something users actually want: a better food life. It's specific enough to mean something but broad enough to feel aspirational.

"What Are You Craving Today?" is the homepage headline that sits above the category tabs. Instead of "Search restaurants" or "Find food," this question makes it conversational. Users respond to it naturally. The category tabs below (Indonesian, Chinese, Korean) let them act on their answer immediately without typing or filtering.