The Idea

Content planning isn't just about filling a calendar. It's about making sure the right people know what to make, when to post it, and what still needs approval. I've built planning systems across Google Sheets, Notion, ClickUp, and Trello, adapting to whatever the team already works with.

How It Works

Each system I set up tracks publish date, content format, pillar, title, assignees, file links, and approval status in one place. Google Sheets is my default because it's easy to share and customize, but the structure works the same regardless of the platform.

What It Produced

Over the past one to three years, I've used this system to manage 30 to 50 pieces of content per month. Deadlines were easier to track, the team always knew what was in progress, and fewer things got missed or delayed.