ARTAGROW

ARTAGROW

Artagrow is a vegetable e-commerce startup serving health-conscious consumers and restaurant partners. Operating through dual Instagram channels, the brand positions itself in the competitive fresh produce market with focus on quality and accessibility.

Artagrow is a vegetable e-commerce startup serving health-conscious consumers and restaurant partners. Operating through dual Instagram channels, the brand positions itself in the competitive fresh produce market with focus on quality and accessibility.

The Concept

The Concept

Big Idea: Transform vegetables contents from boring to fascinating through storytelling.

⚠️THE CHALLENGE

  • New brand, zero following

  • Oversaturated health food market

  • Vegetable content gets ignored/scrolled past

  • Need awareness without aggressive selling

💡 THE STRATEGY

  • Hook: Absurd historical questions

  • Build: Mythology + nutritional science

  • Land: Soft call-to-action anchored in story

Client

PT ARTA GROW PERSADA

Role

Creative Copywriter

Brand Voice

Conversational, Educational, Approachable

Platform

Instagram, Tiktok, LinkedIn

Abstract sun logo

The Concept

The Concept

This carousel tackles a real struggle for boarders and students with limited kitchen resources. I opened with "Broke Boarder? No Fridge?" to immediately connect with the target audience's pain point, then delivered practical vegetable preservation hacks they can use right away. The copy stays conversational and easy to follow, using phrases like "like a balloon!" to make storage techniques memorable. Each slide breaks down specific methods for different vegetables, from wrapping carrots in foil to the eggplant water-bag trick. The final slide encourages readers to share tips with fellow boarders, reinforcing Artamart's community-first approach rather than pushing a hard sell. It's practical content that solves problems while building brand loyalty organically.

This carousel tackles a real struggle for boarders and students with limited kitchen resources. I opened with "Broke Boarder? No Fridge?" to immediately connect with the target audience's pain point, then delivered practical vegetable preservation hacks they can use right away. The copy stays conversational and easy to follow, using phrases like "like a balloon!" to make storage techniques memorable. Each slide breaks down specific methods for different vegetables, from wrapping carrots in foil to the eggplant water-bag trick. The final slide encourages readers to share tips with fellow boarders, reinforcing Artamart's community-first approach rather than pushing a hard sell. It's practical content that solves problems while building brand loyalty organically.

The Concept

The Concept

This carousel gives vegetables a voice to flip the food waste conversation. Opening with emotional hook ("Humans love throwing me!"), then revealing nutrition in veggie scraps (broccoli stems, potato peels, carrot greens). Ends with empowering CTA about zero-waste cooking and buying quality produce.

This carousel gives vegetables a voice to flip the food waste conversation. Opening with emotional hook ("Humans love throwing me!"), then revealing nutrition in veggie scraps (broccoli stems, potato peels, carrot greens). Ends with empowering CTA about zero-waste cooking and buying quality produce.

Words have the power to move people not through volume, but through meaning

Qolby ©all rights reserved

Words have the power to move people not through volume, but through meaning

Qolby ©all rights reserved

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