Big Idea: Transform vegetables contents from boring to fascinating through storytelling.
⚠️THE CHALLENGE
New brand, zero following
Oversaturated health food market
Vegetable content gets ignored/scrolled past
Need awareness without aggressive selling
💡 THE STRATEGY
Hook: Absurd historical questions
Build: Mythology + nutritional science
Land: Soft call-to-action anchored in story
Client
PT ARTA GROW PERSADA
Role
Creative Copywriter
Brand Voice
Conversational, Educational, Approachable
Platform
Instagram, Tiktok, LinkedIn












